Mosaic.
Strategy. Copy. Content.
Make it stand out.
Problem: The Mosaic Journal enables you to keep a physical record of what makes each day special by printing and delivering your photos to you each month. The question was who would this concept appeal most to, and how to talk about it to maximise that appeal?
Solution: Targeting research and script development to test a variety of positionings amongst different audiences and different interest groups.
RESPONSIBILITIES: TARGETING RESEARCH AND RECOMMENDATIONS, HOMEPAGE AND BRAND MESSAGING COPY, TONE OF VOICE, FACEBOOK AD SCRIPTS.
Web copy.
Mosaic homepage copy - click the image to visit the webpage.
Mosaic homepage copy - click the image to visit the webpage.
Mosaic brand messaging copy - click the image to visit the webpage.
Facebook ads.
A series of 4 scripts to test the brand concept amongst different audiences on Facebook.
Tone of voice extracts.
