Body Positive Works.
Strategy. Copy. Content.
From Body Image Boutique to BoPo Works.
Problem: Jen and Mel needed more bums on mats at their body-positive holistic wellness centre in New Jersey.
Solution: A complete rebrand, starting with binning the original “Body Image Boutique” name, which sounded like a cosmetic surgery boutique, and replacing it with “Body Positive Works” – BoPoWorks for short.
Says Jen, “We love our new name and the response from our community has been amazing.”
Responsibilities: Everything! I came up with the new name, created the brand purpose brand idea and messaging, rewrote all the web copy, created sample social media posts infused with a warm welcome, and came up with a tone of voice that acknowledged the importance of cake.
NEW NAME, COMPETITIVE REVIEW, BRAND WORLD, BRAND IDEA, BRAND MESSAGING, SAMPLE SOCIAL MEDIA, TONE OF VOICE, SAMPLE SOCIAL MEDIA, SEO RESEARCH, SEO DRIVEN WEB COPY.
New name.
New strapline.
BoPo Works new brand name and line
Social media.
BoPo Works Social Media Examples
BoPo Works Social Media Examples
BoPo Works Social Media Examples
BoPo Works Social Media Examples
Homepage copy.
BoPo Works homepage copy
Services pages.
BoPo Works Services example - click image to view webpage
BoPo Works Services example - click image to view webpage
Tone of voice - extracts.
BoPo Works - Tone of voice extract
BoPo Works - Tone of voice extract