Lucy Edge



BRAND STRATEGIST
COPYWRITER & SEO COPYWRITING
PUBLISHED AUTHOR


SPECIALISING IN YOGA AND WELLNESS, AND ETHICAL BRANDS

Lucy Edge About

BRAND STRATEGIST, COPYWRITER & SEO COPYWRITING, PUBLISHED AUTHOR



Need help defining your customer? Creating your brand strategy? Spreading your brand idea? ​

You’re in the right place. I am a brand strategist, published author and freelance copywriter with SEO copywriting certification.

I combine these skills to create brand strategies and stories that engage customers and grow your business.​

A full service brief would include the stages below, and I am also happy to jump in on any individual stage​.

  • Conducting research and analysis

    Market trends, customer insight, stakeholder interviews, pen portraits, brand positioning maps

  • Developing your brand strategy​

    Brand purpose, brand idea, brand messages, key products/services, proof points, brand strategy training​

  • Creating your brand identity

    Tone of voice, brand manifestos, naming, tagline, hashtags​

  • Spreading the brand idea​

    Website copy, social media posts, blog posts​

As a fellow business owner (the yoga shop YogaClicks.store) I know the demands of running a business – I know that you need it done right, done yesterday, and done on budget.

In case you need a book author… I am also the author of three yoga books, including the yoga memoir Yoga School Dropout.