Lucy Edge

Need help defining your customer? Creating your brand strategy? Spreading your brand idea? ​
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You’re in the right place. I am a brand strategist, published author and freelance copywriter with SEO copywriting certification.
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I combine these skills to create brand strategies and stories that engage customers and grow your business.​

A full service brief would include the stages below, and I am also happy to jump in on any individual stage​.

• Conducting research and analysis

  Market trends, customer insight, stakeholder interviews, pen portraits, brand positioning maps

• Developing your brand strategy​

  Brand purpose, brand idea, brand messages, key products/services, proof points, brand strategy training​

• Creating your brand identity

  Tone of voice, brand manifestos, naming, tagline, hashtags​

• Spreading the brand idea​

  Website copy, social media posts, blog posts​

As a fellow business owner (the yoga shop YogaClicks.store) I know the demands of running a business – I know that you need it done right, done yesterday, and done on budget.

In case you need a book author… I am also the author of three yoga books, including the yoga memoir Yoga School Dropout.