Amber Jean Hair & Beauty.
Copy. Content.
Problem: Amber Jean wigs are premium quality. How to create trust in the brand and willingness to pay for in a high-ticket item?
Solution: Share Amber Jean’s own story. Diagnosed with Alopecia aged 15, Amber (a successful actress and model) has accumulated a life time of wisdom on her own hair-loss journey.
Create SEO-led blog posts and email marketing that extend the hand of friendship to those on the same journey with model-grade styling tips, community events, shared experience and expertise. lead generating content ideas and paid for media to build email lists, plus email marketing, web copy and content
RESPONSIBILITIES: EMAIL MARKETING, WEB COPY, SEO-DRIVEN BLOG POSTS, LEAD-GENERATING CONTENT IDEAS AND PAID-FOR MEDIA COPY.