Amber Jean Hair & Beauty.

Copy. Content.

Amber Jean - A good hair day every day

The Brief
Amber Jean creates premium human hair wigs for women experiencing hair loss, born from her own alopecia journey that began at fifteen. She needed to build trust in her high-ticket products while creating a supportive community for women facing similar challenges.

The Strategy (Spine)
I focused on authenticity as the foundation for trust, using Amber's personal story and expertise as the cornerstone of all communications. Through SEO research, I identified the questions women were actually asking about hair loss, then created content that addressed their practical and emotional needs.

The Voice (Soul)
I developed blog posts, emails and web copy that balanced practical expertise with genuine empathy. The content incorporated insights from Amber's own journey as an actress and model, her mother's professional experience as a psychotherapist, and the shared wisdom of their community.

The Brand Connection (Heart)
Rather than just selling wigs, we positioned Amber Jean as extending a hand of friendship to women on the same journey. The content acknowledged both the practical challenges of hair loss and the emotional impact, creating a space where women felt truly understood rather than merely sold to.

The Impact
The SEO-driven blog posts, email marketing, and lead-generating content helped build a loyal community around the brand. Women became willing to invest in premium wigs because they trusted Amber's expertise and felt supported by a community that understood their experience.

My Role: Email marketing creation, web copy development, SEO-driven blog post writing, lead-generating content creation, paid-for media copy writing.

In Action: Read example content below.

“Working with Lucy has been such a pleasure. She has massively helped me with my brand Amber Jean. From blog posts to digital marketing… she is on it!!
She is able to take turn my ideas & thoughts into beautiful words in such a seamless way. This is so important for me as someone who struggles with writing. Having her there to guide me has been so important.
She brings so much energy and life into her writing. She is passionate and an absolute pleasure to work with.”