Fara Boutique
Copy.
Personality-led product descriptions.
Problem: How to capture the boho spirit of Fara Boutique in multiple product descriptions?
Solution: Invent a muse for each piece of clothing – as evocative of the brand’s carefree spirit as the clothes themselves.
RESPONSIBILITIES: SEO DRIVEN WEB COPY - COLLECTION PAGES, PRODUCT DESCRIPTIONS
Product description copy.
Lola Top - click image to view webpage
Jagger Playsuit - click image to view webpage
Balaeres Crop Top - click image to view webpage
Luna Maxi Dress - click image to view webpage
Flora Maxi Dress - click image to view webpage
Relaxed Shirt Ash Tye Dye - click image to view webpage
Collection copy.
Flower Girl collection - click image to view webpage
Happy client.
Client’s response to my initial batch of product descriptions.
Client’s What’s App message