From diverse communications to a storied whole

Problem: Rachel Entwistle uses her deep knowledge of cultural narratives and symbolism to create unique jewellery. But her diverse online communications were not helping to convey the true uniqueness of the brand.

Solution: Working with Rachel, I created a clear articulation of her brand purpose, while also defining the target audience, brand idea, brand tone of voice, and brand messaging with sample social media posts, web landing pages and product descriptions.

Rachel was delighted when a customer quoted back a piece of copy word for word, saying that she felt totally connected to the storied designs and meaningful company ethos.

RESPONSIBILITIES: COMPETITIVE REVIEW, BRAND WORLD, BRAND MESSAGING, TONE OF VOICE, SAMPLE SOCIAL MEDIA, SEO RESEARCH, SEO DRIVEN WEB COPY.

Product description copy.

Collection copy.

Homepage and About copy.

Social media.

Tone of voice - extracts.