Happen Innovations.
Strategy. Copy. Content.
Happen is now part of Accenture.
Happen Innovations - Turning Workshop Ideas into Market Ready Concepts
The Brief
Happen Innovations needed someone to transform the raw creative output from their innovation workshops into polished, market-ready product concepts. The challenge was bridging the gap between enthusiastic brainstorming and commercial viability.
The Strategy (Spine)
I developed a process for sifting through flip chart ideas and workshop outputs to identify the concepts with genuine potential. This meant evaluating ideas through both commercial and creative lenses, then building strategic frameworks around the strongest concepts.
The Voice (Soul)
For clients like Premier Foods, Kallo and Fazer, I crafted compelling product narratives that maintained the original creative spark while adding commercial clarity. Each concept required its own distinctive voice that would resonate with the target audience while fitting within the brand's existing world.
The Brand Connection (Heart)
The best innovation concepts connect with people on an emotional level, not just a functional one. I focused on finding and articulating these deeper connections, ensuring each concept addressed genuine human needs rather than just market gaps.
The Impact
The refined concepts proceeded successfully through research and development stages for clients including Premier Foods, Kallo and Fazer. Additionally, I created web copy and content for Happen's own website and trained their team members ("Happen Agents") on strategy development, strengthening their internal capabilities.
My Role: Turning workshop outputs into fully functioning research concepts and finished copy, web copy and content for Happen's website, staff strategy training.
“Lucy is absolutely top of her game. There’s certainly more, but our experience of Lucy’s work includes – great strategic planning, creative & on-point copywriting and deep expertise in the business of consumer marketing.”
DAVID WALKER, FOUNDER OF HAPPEN (NOW ACCENTURE)