Global Retreat Co.
Copy. Content.
Global Retreat Co — 100s of retreats. One voice.
The Brief
This retreat platform needed a voice that created consistency while celebrating differences. With hundreds of retreat listings and new offerings regularly added, they needed a scalable approach to content that maintained quality while accommodating growth.
The Strategy (Spine)
Working as team, we developed a structure that created clarity without conformity, making diverse offerings comparable without making them identical.
The Voice (Soul)
Each retreat description received thoughtful editing, enhancing authentic voices rather than replacing them. Where language fell flat, I added touches of inspiration; where detail was lacking, research filled the gaps.
The Brand Connection (Heart)
I created content that built bridges of understanding - helping newcomers grasp concepts from digital detoxing to forest bathing through clear, engaging explanations that invited exploration rather than intimidated.
The Impact
The site has evolved into a coherent platform where each experience feels professionally presented yet authentically unique. Visitors can navigate with confidence while still discovering unexpected treasures.
My Role: Content framework development, retreat description editing, category content creation, educational content writing, bookable creation, fact-checking and research.
In Action - Click the images below to read the full content.
