Yoga Brand Lab.
Marketing training for yoga teachers.
From feeling “icky” about marketing to confident marketeers.
Problem: Most yoga teachers don’t know how to sell themselves and feel very “icky” about marketing.
Solution: That’s why I created a simple marketing framework, aligned with yoga values, to help them grow an engaged community, and love doing it.
Responsibilities: I have recorded dozens of webinars ranging from finding your tone of voice to discovering your brand purpose, and the group now has over 350 members. A recent How to Get Bums on Mats webinar attracted over 70 live viewers and hundreds more watched the replay.
The best bit is the gang of super fans, who have not only used the teachings to gain confidence and attract new students but become a community in their own right - showing up for each other on and offline, time and time again.
Yoga Brand Lab: Marketing training for yoga teachers - click the image to visit the Facebook group
Yoga Brand Lab: The Brand Lab is a Social Learning group in order to make it easy to work though the webinars that I have been posting. Users can mark guides as complete when they've done their homework! Click the image to visit the learning content. (You will need to be a Brand Lab member.)
55 Ways to Attract More Yoga Students is packed with marketing ideas - click the image to download the workbook
I give marketing webinars to the British Wheel of Yoga’s 5000 members. It’s my way of helping yoga teachers find the students that need them. Click the image to visit the British Wheel of Yoga website.
“How to Get Bums on Mats” was my most recent marketing webinar for the British Wheel of Yoga’s members. It was attended by 70 teachers live with hundreds more watching on replay. Click the image to visit the British Wheel of Yoga website. If you are a British Wheel member you can watch the webinar for free. Just log in and search “Lucy Edge”.
The 7 steps to get “Bums on Mats”. Click the image to visit the British Wheel of Yoga website. If you are a British Wheel member you can watch the webinar for free. Just log in and search “Lucy Edge”.
4 marketing webinars to watch now.
Creating Your Brand Stand
Laying the foundations of your brand by helping you get clear on your brand stand.
Learn to act as a beacon of light, attracting your people - the students who share your beliefs and love your purpose.
Watch time: 44 minutes 15 seconds
Creating Your Brand Identity
All the tools and tips you need to visualise your personal brand identity and bring that visualisation to life.
From selecting your colours and fonts to deciding your tone of voice.
Watch time: 46 minutes 58 seconds
Webinars 3 & 4.
Creating Your Brand Content
How to create content that aligns with your brand stand and gets the kundalini rising!
Watch time: 56 minutes 21 seconds
Spreading the Word
How to use social media, email marketing and PR to get the word out.
AKA - How to make friends and influence people.
Watch time: 52 minutes 07 seconds
