About

Lucy Edge

I am a Copywriter and Brand Strategist. I love using insight and language to transform brands; I’ve taken Dettol from sickness to health, The Famous Grouse from the fireside to the bar, and added a cat bowl to Lily’s Kitchen.

I have a special interest in yoga and wellness (whisky not withstanding). I’ve written three yoga-themed books (including the travellers’ classic Yoga School Dropout, published by Random House), founded a successful e-commerce site that’s home to yoga’s most creative and inspiring designers, have a blog dedicated to living the yoga life and, though I’m not @yoga_girl, I’m very proud of my 27,000 Instagram followers. #PoweredByYoga

If I can help you please get in touch – it’s lucy@lucyedge.com