Lucy Edge

I am a Yoga Advocate, Freelance Copywriter, Published Author and Brand Strategist.

I love using insight and language to transform fortunes; I’ve taken Dettol from sickness to health, The Famous Grouse from the fireside to the bar, and added a cat bowl to Lily’s Kitchen.

I have a special interest in yoga and wellness (whisky not withstanding). I’ve written three yoga-themed books (including the travellers’ classic Yoga School Dropout, published by Random House), founded YogaClicks.store – a successful e-commerce site where everything is made by yogis, have a blog dedicated to living the yoga life and, though I’m not @yoga_girl, I’m very proud of YogaClicks’ 38,000 Instagram followers #PoweredByYoga!

I work as an advocate of yogi makers and creators for YogaClicks.store.

I write mission statements, brand films, and web copy for brands and yogis.

If I can help you please get in touch – it’s lucy@lucyedge.com