The Value Engineers.
Strategy. Copy.
New product creation
Working alongside the lovely people at The Value Engineers, I created the concept and copy for a new brand of Indian ready meals. Pinch is now on sale in Tesco, offering a full range of 12 dishes, from Railway Lamb Curry to Magic Masala Spiced Chips with a Pink Velvet Dip.
RESPONSIBILITIES: BRAND CONCEPT, NAMING, TONE OF VOICE, PACK COPY