Yoga Teachers

HOW TO MARKET YOURSELF AS A YOGA TEACHER OR YOGA STUDIO





Want to know how to market yourself as a yoga teacher? Need to find out how to market a yoga studio?

I combine many years of advertising agency experience, and love of the transformative power of yoga, to create yoga marketing strategies that really work.

I offer marketing for yoga teachers and yoga studios in the form of webinars and coaching. Whether you need help with yoga market research, marketing yoga classes or a yoga retreat, or creating a yoga studio marketing plan, I am your woman.



MARKETING FOR YOGA TEACHERS COURSE





This 4-week marketing course, with personal tuition, helps you develop the mindset and tools to grow your yoga student community online. You will discover:

  • Why yoga teachers are natural marketers
  • The mindset you need to engage in a locked down world, and flourish on the other side
  • How to be a lighthouse that attracts the new students you dream of
  • How to create content that anchors you in the communities you seek to serve
  • How to use networking and social media with integrity and authenticity, and love doing it

This marketing for yoga teachers course covers:

  • Your brand stand – the change you want to see in the world
  • Your content strategy
  • How to use social media like a pro
  • Email marketing and PR strategies

The course consists of self-completion videos, worksheets and four 50-minute calls.

Price: £795
Lucy Edge




YOGA MARKETING POWER HOUR





One hour of one coaching on whatever you need help with. Recent calls include:

  • Getting clear on your target audience
  • Discovering your brand stand
  • Creating a You Tube channel
  • Building your Instagram following
  • Creating a Facebook group

Price: £195 per Power Hour


WEB COPYWRITING





As a yoga content writer and fully qualified SEO copywriter (with the prestigious SEO Content Institute), I create engaging on-point web copy to attract the yoga students you seek to serve and help you climb the Google page rankings.

Whether you’re a lone yoga teacher who wants an “About” page, or an established studio needing an effective yoga content strategy, I can help.

Copy package: Hire me to write your web pages – Homepage, About You, Services

  • Discovery call
  • Create your tone of voice
  • Research your key phrases
  • Write your meta titles and descriptions
  • Get you higher up Google rankings

Price: £495




INTERESTED? GOT A QUESTION? GET IN TOUCH








TESTIMONIALS:





Lucy has real empathy for, and understanding of, a yoga teachers’ challenges around marketing their yoga classes and retreats. 

Being coached by Lucy and digging down on my purpose, values, wants and needs has been a valuable reboot to my yoga business. 

I needed this encouragement and support to bring focus and re-energise. 

Lucy’s approach has been a breath of fresh air; fun and at the same time on point and incisive. Her branding expertise, and entrepreneurial savvy, adding so much value to the conversation. 

The structure and ongoing summaries provided me with much needed direction. These sessions have helped me to find my teaching voice and confidence in this expanding and increasingly competitive market place.


Julie Bickerton, Yoga Teacher




I worked with Lucy to help me turn my vague ideas of establishing a yoga and coaching business into a concrete plan.

Lucy certainly knows her stuff! She is very knowledgeable and supportive and provides guidance through the process step-by-step.

She takes into consideration your own personal life situation to ensure your yoga marketing plans are achievable for you.  

Working with Lucy has helped me gain clarity on my overall purpose for the yoga business I want to create, and the yoga students I want to serve.

She has injected me with a new excitement and enthusiasm about the possibilities.

I highly recommend working with Lucy.


Sophia Andeh, Yoga Teacher




Lucy had been recommended to us because she had extensive brand experience and experience both personally and professionally with the yoga world.

In our first meeting with Lucy, she immediately and boldly told us that she felt that we should change our name.

Our original name was The Body Image Boutique and she did not feel that the name properly reflected who we are. We engaged her immediately and were impressed every step of the way with her professionalism, creativity, and intelligence. She came up with alternative names for us to choose from and we decided on Body Positive Works with the tagline "The Feel Good Place."

We love the name and the response from our community has been amazing. Lucy also developed a brand identity and copy strategy for us and also helped us develop our social media strategy.

Working with Lucy from "across the pond" was never an issue and she was always available to us. I can't say enough about Lucy and look forward to working with her on future projects!


Jen Kraft, Founder, Body Positive Works




I emailed Lucy first and she suggested we talk on the phone, this gave me a really good opportunity to get a feeling and the vibe was great as we spoke.

I knew she was the right person for me to use.

I then got work and sent Lucy over a lot of info very disorganised along with terrible grammar. It was very long, frankly a mess.

Lucy condensed it down and turned it into something very beautifully written and yet with my voice in it. I’m thrilled! I’m so happy with the result and would not hesitate to ask her to do more writing for me.

Thank you so much Lucy.


​Vivien Row, Owner, The Yoga Den




Lucy is a pro!

She was able to streamline my jumbled ideas into a clear, marketable message.

She understands the yoga and meditation industry and walks the path.

It was a joy to work with her and I absolutely recommend her.


S. Cook, Meditation and Yoga Teacher



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