Body Positive Works
As a brand strategist I’ve worked on many branding projects over the years.
“We love our new name and the response from our community has been amazing.”
Jen Kraft, BoPoWorks
As a brand strategist my work almost always includes brand purpose. Why brands do what they do is as important as what they do and how they do it. Whether I am working on cat food or a yoga studio I always ask this question – making sure we have the answers we need to create customer trust and engagement.
The Dettol “Mission for Health” positioning has inspired a host of very successful new product ideas which have added significant value to the bottom line.
LILY’S KITCHEN: CAT UTOPIA
I've worked on dozens of brand positioning projects as a brand strategist.
The Cillit Bang “bring it on” positioning inspired a host of new product ideas and packaging which added significant value to the bottom line.
As an experienced brand strategist I understand the importance of customer insight and I use a myriad of customer insight tools (segmentation, ethnography, semiotics etc.) to deepen understanding and engagement.
“Lucy always delivers ﬁndings which add genuine value against ridiculous deadlines!”
David Green, Founder, Juice Research
As both a brand strategist and copywriter I develop product and brand concepts for research that are strategically and creatively on point.
Engaging product concepts that fly in research and in the real world.
"Made by Yogis"
I have extensive experience as a website copywriter. It all started with YogaClicks – the site I founded.
Relevant, well written web pages create engaged customers, drive brand preference and business growth.
I have a SEO copywriting qualification from the prestigious SEO Content Institute founded by Heather Lloyd Martin, the pioneer of SEO writing.
SEO copywriting creates deeper connections with customers, based on answering their real needs and motivations.
Tone of voice
RACHEL ENTWISTLE JEWELLERY
I use my expertise as a brand strategist and copywriter to create a tone of voice that is both strategically and creatively on point – that has style and spark and gets your brand noticed for all the right reasons.
Rachel Entwistle Jewellery is now a compelling lighthouse brand that the existing community loves and that draws like-minded customers to it.
THE POWER OF BLOGGING
An effective content marketing strategy defines the editorial content for a website and how that content will connect with it’s target customer to drive profit for the brand.
Over 25% of YogaClicks traffic now comes from blog posts I wrote using a pre-defined content marketing strategy.
Yoga School Dropout is my first yoga book; a yoga memoir describing my personal quest for spiritual riches in the ashrams of India. A divine comedy on the Western obsession with life’s deeper meaning, a yogic experiment and, ultimately, a love letter to India.
After over a decade spent working and drinking too much in the world of advertising, I decided to leave town for an altogether more spiritual and, well, meaningful way of life – and whilst I was at it, I could maybe acquire a newly lithe and supple body.
Would I come home looking like Christy Turlington and pick up some male followers and serenity on the way? Or did something much funnier, more interesting and complicated happen? Did I fall in love – with a place and its people?
Yoga School Dropout has received critical acclaim as one of the best yoga books on India, and as a pioneer of yoga memoir.
Published by Ebury, a Random House imprint
THE HANDBAG AND
WELLIES YOGA CLUB
The Handbag and Wellies Yoga Club is my second yoga book; this yoga memoir describes my search for friendship and fertility in the lotus position.
I had met the love of my life and was planning to trade my London flat for a Norfolk farmhouse, get married, and try for a baby. But country life wasn’t quite what I imagined. Sure, there’s time to stop and chat, but where would I find the people to stop and chat to? I had almost given up when, one day, I stumbled across a local yoga club. There – in a small room above Knit and Knatter – I found the laughter, friendship and wisdom to carry me as I struggled to win the egg and womb race.
Published by Ebury, a Random House imprint
My other yoga books were both yoga memoirs - this is my first yoga novel.
Stuck in Slough Meg’s going nowhere fast. Boxed in and stitched up, she jumps at the chance to work at Shine – the last word in super-luxe yoga, complete with cellulite-banishing yoga pants and high-tech yoga mats.
She loves putting her brand smarts into action, and her office view of the Gherkin, but when Shine threatens to shut down a small but beloved neighbourhood yoga studio, Meg’s forced to make a choice.
Is she a buff-bodied, fast-track corporate girl, circling the globe, dating the glamorous Max, or does her heart lie closer to home – with the granola guy up the road and her own soul-fired business.
Down Dog Billionaire is a heart-warming comedy of errors for any woman balancing bitchy colleagues, crazy friendships and men being men, with the never-ending temptation of chocolate.