Copywriting Successes

Tone of voice

Tone of voice​

Tone of voice
Body Positive Works

I use my expertise as a brand strategist and copywriter to create a tone of voice that is both strategically and creatively on point – that has style and spark and gets your brand noticed for all the right reasons.

  • As a freelance copywriter I’ve created tone of voice guidelines for a wide range of brands – from Grayling PR to my own brand, YogaClicks.
  • I worked with what I named Body Positive Works (previously the Body Image Boutique) to create a unique brand tone of voice that summed up the kick ass founders – Jen and Mel.
  • From this start I created tone of voice guidelines with example social media posts and web copy.


Body Positive Works is now a compelling lighthouse brand that the existing community loves and that draws like-minded customers to it.