I am very proud of my 2018 SEO copywriting qualification, which I earned from the prestigious SEO Content Institute founded by Heather Lloyd Martin, the pioneer of SEO writing.
- I love SEO copywriting – it marries everything I love about being a brand strategist (objectives, targets, brand positioning) with the creativity of copywriting.
- I cut my teeth in SEO web copywriting on my own website – YogaClicks.store, increasing our organic traffic by 15% in the first month.
- A full SEO review includes:
- Competitive analysis
- Customer analysis
- Per page key phrase strategy and a content plan
- SEO web copywriting
- Keyphrase editing, titles and meta descriptions
- Identification of other content opportunities
SEO copywriting creates deeper connections with customers, based on answering their real needs and motivations.