I've worked on dozens of brand positioning projects as a brand strategist.
- I’ve created a brand positioning map for Lily’s Kitchen, a brand positioning statement for the Royal Navy, and brand positioning strategies for E4 and McDonald’s (fuelled by many a bag of fries).
- I also created the brand positioning strategy for YogaClicks – a challenging job in a crowded market.
- One that was really fun was the map of the cleaning products market I did for CillitBang. It showed Bang occupying some unique territory – powerful and strong – for warrior women, in opposition to “Nambypamby” Flash lemon and beautiful but ineffectual Method.
This Cillit Bang “bring it on” positioning inspired a host of new product ideas and packaging which have added significant value to the bottom line.