Copywriting Successes

Copywriting research ​concepts




Copywriting research ​concepts

Catopia
Lily's Kitchen




As both a brand strategist and copywriter I develop product and brand concepts for research that are strategically and creatively on point.

  • Working as a freelance copywriter I have created lots of research concepts over the years - from product concepts for Premier Foods and Kallo, to brand concepts for Lily’s Kitchen and Dulux.
  • I can work with your team to develop the concepts strategically, or you can send me your workshop outputs and I can turn them into on point concepts for you. ​

Result



Engaging product concepts that fly in research and in the real world.





Website Copywriter​




Website Copywriter​

"Made by Yogis"
YogaClicks




I have extensive experience as a website copywriter. It all started with YogaClicks – the site I founded​.

  • In that role I have taken on every element of digital copywriting – from SEO copywriting all the webpages to email copywriting for our newsletters.
  • As a full stack web copywriter I have also been copywriting our Google search ads and Facebook ads and have written all our blog posts – over 250 of them – each one using key phrases that I identified through SEO research.

Result



Relevant, well written web pages create engaged customers, drive brand preference and business growth.





SEO Copywriting




SEO Copywriting


I am very proud of my 2018 SEO copywriting qualification, which I earned from the prestigious SEO Content Institute founded by Heather Lloyd Martin, the pioneer of SEO writing.

  • I love SEO copywriting – it marries everything I love about being a brand strategist (objectives, targets, brand positioning) with the creativity of copywriting.
  • I cut my teeth in SEO web copywriting on my own website – YogaClicks.store, increasing our organic traffic by 15% in the first month.
  • A full SEO review includes:
    • Competitive analysis​
    • Customer analysis​
    • Per page key phrase strategy and a content plan
    • SEO web copywriting
    • Keyphrase editing, titles and meta descriptions
    • Identification of other content opportunities

Result



SEO copywriting creates deeper connections with customers, based on answering their real needs and motivations.





Tone of voice




Tone of voice​

Tone of voice
Body Positive Works




I use my expertise as a brand strategist and copywriter to create a tone of voice that is both strategically and creatively on point – that has style and spark and gets your brand noticed for all the right reasons.

  • As a freelance copywriter I’ve created tone of voice guidelines for a wide range of brands – from Grayling PR to my own brand, YogaClicks.
  • I worked with what I named Body Positive Works (previously the Body Image Boutique) to create a unique brand tone of voice that summed up the kick ass founders – Jen and Mel.
  • From this start I created tone of voice guidelines with example social media posts and web copy.

Result



Body Positive Works is now a compelling lighthouse brand that the existing community loves and that draws like-minded customers to it.





Content Marketing




Content Marketing​

Yoga Yoga Yoga
YogaClicks




An effective content marketing strategy defines the editorial content for a website and how that content will connect with it’s target customer to drive profit for the brand.

  • One of the joys of SEO content writing is that it teaches you how to research the customer base and find subjects that engage​.
  • As a result YogaClicks has a tremendous amount of content to draw in our target – the mindful shopper. As a website content writer I create valuable, relevant content that drives customers to our website; from blog posts on ethical shopping to how to choose the best yoga mats.

Result



Content marketing creates engaged customers primed to buy.