Copywriting WORK

Copywriting research ​concepts




Copywriting research ​concepts

Catopia
Lily's Kitchen




As both a brand strategist and copywriter I develop product and brand concepts for research that are strategically and creatively on point.

  • Working as a freelance copywriter I have created lots of research concepts over the years - from product concepts for Premier Foods and Kallo, to brand concepts for Lily’s Kitchen and Dulux.
  • I can work with your team to develop the concepts strategically, or you can send me your workshop outputs and I can turn them into on point concepts for you. ​

Result



Engaging product concepts that fly in research and in the real world.





Website Copywriter​




Website Copywriter​

"Made by Yogis"
YogaClicks




I have extensive experience as a website copywriter. It all started with YogaClicks – the site I founded​.

  • In that role I have taken on every element of digital copywriting – from SEO copywriting all the webpages to email copywriting for our newsletters.
  • As a full stack web copywriter I have also been copywriting our Google search ads and Facebook ads and have written all our blog posts – over 250 of them – each one using key phrases that I identified through SEO research.

Result



Relevant, well written web pages create engaged customers, drive brand preference and business growth.





SEO Copywriting




SEO Copywriting


I have a SEO copywriting qualification from the prestigious SEO Content Institute founded by Heather Lloyd Martin, the pioneer of SEO writing.

  • I love SEO copywriting – it marries everything I love about being a brand strategist (objectives, targets, brand positioning) with the creativity of copywriting.
  • I cut my teeth in SEO web copywriting on my own website – YogaClicks.store, increasing our organic traffic by 15% in the first month.
  • A full SEO review includes:
    • Competitive analysis​
    • Customer analysis​
    • Per page key phrase strategy and a content plan
    • SEO web copywriting
    • Keyphrase editing, titles and meta descriptions
    • Identification of other content opportunities

Result



SEO copywriting creates deeper connections with customers, based on answering their real needs and motivations.





Tone of voice




Tone of voice​

Tone of voice
RACHEL ENTWISTLE JEWELLERY




I use my expertise as a brand strategist and copywriter to create a tone of voice that is both strategically and creatively on point – that has style and spark and gets your brand noticed for all the right reasons.

  • As a freelance copywriter I’ve created tone of voice guidelines for a wide range of brands – from Grayling PR to Body Positive Works.
  • I worked with Rachel Entwistle, founder of Rachel Entwistle Jewellery, to create a unique brand tone of voice that enrolled customers in the brand story at every step of their journey, with an enriched understanding of each collection’s unique identity.

Result



Rachel Entwistle Jewellery is now a compelling lighthouse brand that the existing community loves and that draws like-minded customers to it.





Content Marketing




Content Marketing​

CONTENT MARKETING
THE POWER OF BLOGGING




An effective content marketing strategy defines the editorial content for a website and how that content will connect with it’s target customer to drive profit for the brand.

  • One of the joys of SEO content writing is that it teaches you how to research the customer base and find subjects that engage​.
  • As a result YogaClicks has a tremendous amount of content to draw in our target – the mindful shopper. As a website content writer I create valuable, relevant content that drives customers to our website; from blog posts on ethical shopping to how to choose the best yoga mats.

Result



Over 25% of YogaClicks traffic now comes from blog posts I wrote using a pre-defined content marketing strategy.