Body Positive Works
As a brand strategist I’ve worked on many branding projects over the years.
“We love our new name and the response from our community has been amazing.”
Jen Kraft, BoPoWorks
As a brand strategist my work almost always includes brand purpose. Why brands do what they do is as important as what they do and how they do it. Whether I am working on cat food or a yoga studio I always ask this question – making sure we have the answers we need to create customer trust and engagement.
The Dettol “Mission for Health” positioning has inspired a host of very successful new product ideas which have added significant value to the bottom line.
LILY’S KITCHEN: CAT UTOPIA
I've worked on dozens of brand positioning projects as a brand strategist.
The Cillit Bang “bring it on” positioning inspired a host of new product ideas and packaging which added significant value to the bottom line.
As an experienced brand strategist I understand the importance of customer insight and I use a myriad of customer insight tools (segmentation, ethnography, semiotics etc.) to deepen understanding and engagement.
“Lucy always delivers ﬁndings which add genuine value against ridiculous deadlines!”
David Green, Founder, Juice Research