Body Positive Works
As a brand strategist I’ve worked on many branding projects over the years.
“We love our new name and the response from our community has been amazing.”
Jen Kraft, BoPoWorks
As a brand strategist my work almost always includes brand purpose. Why brands do what they do is as important as what they do and how they do it. Whether I am working on cat food or a yoga studio I always ask this question – making sure we have the answers we need to create customer trust and engagement.
The Dettol “Mission for Health” positioning has inspired a host of very successful new product ideas which have added significant value to the bottom line.
Bang and the dirt is gone
I've worked on dozens of brand positioning projects as a brand strategist.
This Cillit Bang “bring it on” positioning inspired a host of new product ideas and packaging which have added significant value to the bottom line.
Brand Strategy Training Courses
Hall & Partners, Happen &
Above & Beyond
As an experienced brand strategist I have run brand strategy training courses for lots of organisations - from research companies to ad agencies and innovations agencies.
Brand strategy training courses increase staff confidence in their ability to solve strategic issues, and create better brand strategies!
Sainsbury's roast dinners
As an experienced brand strategist I understand the importance of customer insight and I use a myriad of customer insight tools (segmentation, ethnography, semiotics etc.) to deepen understanding and engagement.
“Lucy always delivers ﬁndings which add genuine value against ridiculous deadlines!”
David Green, Founder, Juice Research