Freelance Brand Strategist

I can help you define who you are and what you stand for, and tell you where to put your energy to maximise your results. I’ve done it for Johnnie Walker, M&S and Dettol and many more in over 20 years working as a Brand Strategist.

I do love a strategic challenge and I’ve faced a few in my time; from inventing a differentiated territory for an e-commerce brand to creating a motivating brand purpose out of germ kill.

Break my inbox with your research, or ask me to create ideas from scratch – I’m happy either way.

I can also train your people to think more strategically.


Freelance Copywriter + SEO Copywriting

I can boost your google rankings and generate leads with SEO copywriting. I’ve done it for YogaClicks (my own brand) and I can do it for you.

I am a strategically-led freelance copywriter – whether I’m working on concepts for research or web pages, manifestos or brand films.

I also love creating vivid stories – inventing characters and compelling plots. I bring that joy to creating your brand’s personality, tone of voice, values and purpose.

I can also turn in a brand strategy training manual that people actually want to read.

Published Author + Journalist

I love creating addictive stories that have people coming back for more, though I have never topped I have topped the excitement of the Jimmy Osmond sew-on patch I won for a poem when I was 7.

I spend a lot of my own time writing about yoga. All my books have a yoga theme – from Yoga School Dropout to Down Dog Billionaire and I write regularly for the national and yoga press.

I have authored over 150 guides to types of yoga and yoga poses, classified 250 proven health benefits of yoga, and collected 500+ personal testimonials to the real life benefits of yoga.