I do love a strategic challenge and I’ve faced a few in my time; from inventing a differentiated territory for an e-commerce brand to creating a motivating brand purpose out of germ kill.
Break my inbox with your research, or ask me to create ideas from scratch – I’m happy either way.
I can also train your people to think more strategically.
I specialise in strategically-led brand copy – the concepts, manifestos, and films that create vivid brand stories.
I write books because I love inventing characters and compelling plots and I bring that joy to creating your brand’s personality, tone of voice, values and purpose.
I can also turn in a training manual that people actually want to read – recent projects have included writing for the web and explanations of how to use an agency’s proprietary tools.
I love writing in my own voice as much as I love writing for brands, although I have yet to reap the rewards I experienced as a child when I won that Jimmy Osmond sew-on patch.
I think I will write about something else next.