As a Brand Strategist I’ve taken Dettol from sickness to health, The Famous Grouse from the fireside to the bar, and added a cat bowl to Lily’s Kitchen.

As a Freelance Copywriter specialising in SEO Copywriting I’ve created web pages, tone of voice guides, manifestos and brand films for a wide range of yoga and wellness brands, and for London’s leading agencies – including ad agencies, innovations agencies and design agencies.

I’ve also written three yoga-themed books, including the much-loved travellers’ classic Yoga School Dropout, published by Random House.

I’m the owner of YogaClicks.store – a successful e-commerce platform for mindful shoppers, have a blog dedicated to living the yoga life and, though I’m not @yoga_girl, I’m very proud of YogaClicks’ 35,000 Instagram followers #PoweredByYoga!

Read more about my expertise here and some of my projects here.

If I can help you please get in touch – it’s lucy@lucyedge.com.